ReOriented In Sao Paulo

Experimental Canada 2010 Portugese English  0:04:29

ReOriented in Sao Paulo takes a light-hearted look at the complexities of immigration and cultural integration. To be ReOriented in Sao Paulo, for the Korean community portrayed in this video, signifies re-adaptation and cultural transformation. The narrative is told whimsically, through the perspective of a Korean-style Hot Dog walking through Bom Retiro, a Korean neighbourhood. In its journey, the hot dog encounters, and interacts with locals, revealing the diversity of characters that live and work together in this area.


soJin Chun is a Toronto-based artist working in video and installation. Using a whimsical and humorous approach, her work examines cultural multiplicity and complexities of immigration through local narratives. Chun has participated in video screening and exhibitions internationally, including a solo exhibition at Tragaluz Digital in Santa Cruz de Tenerife, Canary Islands, Spain as part of Fotonoviembre, a Biennale photography festival. Chun has a B.A. in Applied Arts from Ryerson University and a Masters in Communications and Culture from Ryerson/York Universities. She is currently the Head of Education and Community Outreach at Gallery 44.